Modern consumers are becoming more aware of their purchasing choices. The shift toward ethical consumerism has highlighted the importance of:
Promoting fair trade: Artisans receive fair wages, empowering rural communities and reducing inequality.
Supporting local artisans: Buying handcrafted products directly benefits skilled workers, helping them sustain their craft.
Preserving traditional art forms: Each purchase keeps alive age-old techniques like block printing, pottery, and weaving.
